Job Summary

The Senior Sales Manager - Generator Parts will spearhead the revenue growth and market expansion for our generator spare parts and consumables division. This strategic role involves managing key accounts, developing new business channels, leading a sales team, and positioning JMG as the preferred supplier for OEM and aftermarket generator parts across target segments (industrial, commercial, telecom, marine, and residential). The ideal candidate will combine deep technical knowledge of generator systems with exceptional sales leadership and client relationship management skills.

Key Responsibilities

1. Strategic Business Development:

• Develop and execute a comprehensive sales strategy for generator parts to achieve and exceed annual revenue and profitability targets.
• Identify and penetrate new market segments and geographical regions.
• Analyze market trends, competitor activity, and customer needs to inform product portfolio and pricing strategies.
• Build and manage a robust pipeline of opportunities.

2. Key Account & Channel Management:

• Cultivate and maintain strategic relationships with key high-value clients, including large OEMs, EPC contractors, industrial plants, fleet operators, and major workshops.
• Develop and manage a network of distributors, dealers, and retail partners.
• Negotiate major contracts and long-term supply agreements.

3. Team Leadership & Development:

• Lead, mentor, and motivate a team of Sales Engineers, Executives, and Representatives.
• Set clear individual targets, monitor performance, and provide coaching for continuous improvement.
• Foster a high-performance, customer-centric, and collaborative team culture.

4. Technical & Operational Excellence:

• Possess and apply in-depth knowledge of generator engines (e.g., Perkins, Caterpillar, Cummins, MTU, Volvo, Deutz, etc.), alternators, and related components.
• Collaborate closely with the Technical Service, Procurement, and Logistics teams to ensure part availability, correct technical specification, and timely delivery.
• Resolve complex customer technical and commercial queries effectively.

5. Reporting & Analysis:

• Prepare accurate sales forecasts, budgets, and management reports.
• Monitor key performance indicators (KPIs) such as sales growth, margin, market share, and inventory turnover.
• Utilize CRM systems to track customer interactions, sales activities, and pipeline health.

Qualifications & Experience

Essential:

• Education: Bachelor’s degree in Mechanical Engineering, Electrical Engineering, Automotive Engineering, Business Administration, or a related field. An MBA or relevant postgraduate qualification is a strong advantage.
• Experience: Minimum of 8-10 years of proven sales experience, with at least 5 years in a senior managerial role specifically within the generator/power generation, heavy equipment, or automotive spare parts industry.
• Technical Knowledge: Must have a strong technical understanding of diesel/gas generator sets, their subsystems (engine, alternator, controller), and spare parts categorization (OEM vs. aftermarket, consumables vs. overhaul kits).
• Track Record: Demonstrable history of meeting and exceeding significant sales targets, managing large key accounts, and growing market share.
• Leadership: Proven ability to build, lead, and develop high-performing sales teams.
• Network: Established network of contacts within the power generation, industrial, and construction sectors in the region.

Desirable:

• Experience working with international parts brands and understanding of global supply chains.
• Professional certifications in sales management or related areas.
• Experience in developing and executing digital marketing/sales strategies for B2B industrial products.

Required Skills & Competencies

• Strategic Thinker & Results-Driven: Strong commercial acumen with a focus on delivering bottom-line results.
• Exceptional Negotiator & Influencer: Ability to negotiate at senior levels and close high-value deals.
• Superb Communication & Presentation Skills: Fluent in English (and relevant local languages as required).
• Customer Relationship Management (CRM): Proficiency in using CRM software (e.g., Salesforce, Microsoft Dynamics).