Job Description Achieve sales target & generate pipeline Demand Generation directly from B2B end user like broadcasters, productions, media house, army, police, security, government sector and corporate sector. Create strong relationship with end - users, system integrators and partners. Industry mapping including vertical, end user, system integrators, competitor and 3rd party.Responsibilities Demand Generation directly from end users and through partners to achieve sales target. Establish End - User contacts and business relationships with the right representatives of the large companies and Governmental Organizations for major vertical segments by countries. Establish relationship with system integrators and introduce Canon range of imaging products Vertical and end user mapping identifying the various verticals existing in the country, determining weightage of each vertical segments and analysing competitors in each vertical and end user. Utilize market study as a basis to devise local product development strategy in coordination with stake holders. Product training to system integrator and partner sales team. Carry out demand generation activities like Events & Seminars. Monitor the system integrator program in the assigned territory with regular mechanism of sell - out reporting. Enhance Canon’s brand awareness in the market by improving in store visibility, and development of localized POS materials. Propose and support stake holders in planning and organizing of local product launch events.Qualifications Relevant experience in professional imaging industry with product, end user, integration Minimum of 5 years’ experience in a similar international or regional sales role (with a similar company, national distributor or trading company) Background and knowledge of professional imaging product and system integration Relevant Recognized Formal Qualifications (university Level) Familiarity with MS Office applications, i.e. Word, Excel, PowerPointCompetencies Excellent communication skills and requisite diplomatic/negotiation skills. Excellent industry knowledge and product knowledge. Excellent skills for time management, task management. Planning and Prioritisation Business Acumen Collaboration Customer ObsessionAbout UsCanon is a global leader in imaging and innovation – enriching lives and businesses with cutting - edge technologies and smart digital solutions. For over 85 years, we’ve been inspiring people to capture, share, and reimagine their world. At Canon, bold ideas, collaboration, and a passion for positive impact drive everything we do.Canon Central and North Africa (CCNA), established in 2016, is a regional division of Canon Middle East FZ LLC, a subsidiary of Canon Europe. With operations spanning 44 countries across Africa, CCNA was created to bring Canon closer to its customers and partners, ensuring that the region benefits from Canon’s world - class products, tailored solutions, and industry expertise. Building on a strong foundation established through trusted partners and distributors, CCNA reflects Canon’s commitment to supporting Africa’s rapidly evolving markets and communities.Why join us? Be part of a diverse and inclusive environment shaped by Canon’s philosophy of Kyosei – living and working together for the common good. Experience the energy of working in Africa’s vibrant and fast - growing markets, while being supported by a global brand with 85+ years of innovation. Benefit from Canon’s commitment to sustainability, continuous learning, and professional development. Work in an environment shaped by Canon’s philosophy of Kyosei – living and working together for the common good. Thrive in Africa’s fast - growing and dynamic markets, supported by the strength of a global brand with a legacy of innovation. Accelerate your growth through continuous learning opportunities, from digital resources to tailored development programs. Enjoy competitive rewards, flexible working arrangements, and access to hybrid models designed to support work–life balance. Be part of a company that places sustainability, inclusion, and personal growth at the heart of its culture.At Canon, we are pioneers, constantly redefining the power of imaging to create a better future. If you’re visionary, innovative, and ready to make a difference in Africa and beyond – we’d love to hear from you. Even if you don’t meet all the qualifications, we encourage you to apply.