About the role

We’re looking for a Lifecycle Marketer to own how users experience our mobile app.

You’ll build and run automated, data-driven journeys across push, in-app, and email that drive activation, retention, and revenue. This is a highly hands-on role where experimentation, speed, and customer obsession matter more than perfect plans.

You’ll work closely with Product, Customer experience and Engineering to turn insights into live campaigns fast.

What You’ll Do

• Own the end-to-end user lifecycle for our mobile app
• Build and optimize onboarding and activation flows that get users to value fast.
• Launch behavior-triggered campaigns (push, in-app, email) based on real user actions
• Drive retention and engagement with personalized messaging and smart timing
• Run monetization & reminder campaigns (upsell, cross-sell, periodic notifications etc.)
• Design and execute win-back and re-engagement flows for dormant users
• Constantly experiment and A/B test copy, timing, channels, and offers
• Dig into data to spot drop-offs, opportunities, and growth levers
• Partner closely with Product to align lifecycle messaging with feature releases
• Own lifecycle KPIs and move them week over week

What We’re Looking For

• 3+ years experience in B2C lifecycle, CRM, or retention marketing
• Strong experience with mobile-first channels (push, in-app)
• Hands-on experience with tools like Braze, Customer.io, Iterable, or similar
• Comfortable working with product and behavioral data
• Strong copy instincts. Short, clear, and conversion-focused
• Proven ability to test, learn, and ship fast
• You genuinely care about the user experience, not just open rates

Nice to Have

• Experience in mobile apps, subscriptions, or marketplaces
• Familiarity with Amplitude, Mixpanel, or similar analytics tools
• Basic SQL or data-pulling skills
• Experience scaling lifecycle programs from early-stage to growth

What Success Looks Like

• Higher retention and repeat engagement
• Strong sign-up to paid conversion
• Lifecycle programs that scale without manual effort
• Clear, measurable impact on LTV and recurring revenue

Why You’ll Love This Role

• High ownership and real impact
• Fast experimentation, minimal bureaucracy
• Direct collaboration with Product & Engineering
• Room to shape lifecycle strategy from the ground up

[Disclaimer: This job description has been formatted by AI for readability. Please verify all details with the employer before applying.]