Marketing manager/Lead

Company: A-Bay Tours Limited

A leading travel agency serving Nigerian travelers with curated group, solo, honeymoon, and visa processing services.

Job Title: Marketing Manager / Lead

Department: Marketing

Reports To: General Manager/Managing Director

Employment Type: Full-Time

Location: Abuja , Niegria (Hybrid)

Job Overview

We are seeking a strategic, creative, and results-driven Marketing Manager/Lead to oversee and implement all marketing efforts across the company. The ideal candidate will be responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and revenue growth. This role requires a hands-on leader who can manage campaigns, analyze performance data, and coordinate with internal teams to achieve business goals.

Job Description — Marketing Team Lead / Marketing Manager

Company: A‑Bay Tours (Leading travel agency serving Nigerian travelers with curated group, solo, honeymoon, and visa processing services)

Location: Abuja, Nigeria (Hybrid)

Reports to: General Manager / Managing Director

Employment Type: Full‑time

Role Overview

We are hiring a strategic, hands on Marketing Team Lead / Marketing Manager to turn marketing efforts into measurable growth. This role owns go-to market planning, digital acquisition, CRM and automation, content and brand strategy, performance marketing, partnerships, and the marketing team’s day-to-day delivery. The ideal candidate is analytically strong, experienced in travel or consumer services, and obsessed with converting awareness into bookings and revenue.

What success looks like (KPIs & measurable targets)

• Increase monthly qualified leads (MQLs) and reduce cost-per-lead (CPL) while improving lead-to-booking conversion.
• Achieve defined ROAS targets on paid channels and maintain positive marketing contribution to revenue.
• Grow organic sessions and search visibility (SEO) quarter-on-quarter.
• Improve email open/click rates and conversion from automated nurture flows.
• Drive recurring B2B group bookings and partnerships that contribute to monthly revenue targets.
• Deliver measurable improvements to customer retention and up-sell rates.

Key Responsibilities

• Develop and execute an integrated marketing strategy aligned to sales and company revenue goals.
• Plan and run multi-channel acquisition campaigns (paid search, paid social, display, email, content, SEO, affiliates, and partnerships).
• Own the end-to-end funnel: awareness → consideration → booking → retention. Define metrics and dashboards to measure each stage.
• Manage the marketing budget; optimize spend by channel based on performance and ROI.
• Lead CRM strategy and automation (lead scoring, nurture workflows, segmentation, cross‑sell and retention flows).
• Create and maintain a content calendar that supports SEO, social, email and conversion rate optimization (CRO) efforts.
• Work closely with Sales, Operations and Product teams to design conversion paths and bookings funnels.
• Use analytic (GA4, Looker Studio / Data Studio or equivalent) to analyze campaign performance and recommend optimizations.
• Line manage, mentor and hire marketing staff; coordinate external agencies and freelancers as needed.
• Establish and grow B2B partnerships (corporate retreats, schools, diaspora groups, travel influencers) to drive group bookings.
• Oversee creative assets and brand guidelines — ensure consistent brand voice across channels.
• Represent the company at industry events and manage PR and reputation initiatives where relevant.
• Ensure compliance with advertising and industry regulations and maintain data privacy standards.

Core Qualifications & Experience

• Bachelor's degree in Marketing, Business, Communications or related field (Master’s or MBA is a plus).
• 5+ years marketing experience with at least 2 years managing a team or cross-functional projects.
• Travel/tourism experience preferred.

Disclaimer: This job description has been formatted by AI for readability. Please verify all details with the employer before applying.